FashionShow : Swarovski Gems – Trend Vision 2011
Brand : Swarovski
Venue : Challenger Hall
Date/Time : 8 September 2010, 14.30

SWAROVSKI GEMS™

แนวโน้มการออกแบบ – วิสัยทัศน์อัญมณีเป็นการให้บริการด้านแนวโน้มการออกแบบที่มีอิทธิผลระดับโลก มีจุดมุ่งหมายเพื่อสร้างแรงบันดาลใจ และความคิดสร้างสรรค์ให้กับตลาดเครื่องประดับแท้ และกลุ่มเครื่องประดับหรูหรา จากการทำงานร่วมกันกับผู้เชี่ยวชาญชั้นนำ วิสัยทัศน์อัญมณีได้รวบรวมงานวิจัยเชิงลึก และมีลักษณะพิเศษเฉพาะตัวเข้าด้วยกัน เป็นทิศทางหลักด้านการออกแบบเครื่องประดับแท้ และแฟชั่นที่สะท้อนสังคม และวัฒนธรรมในโลกที่เปลี่ยนแปลงไปอย่างรวดเร็ว คณะผู้ทำงานยังได้ร่วมงานกับผู้เชี่ยวชาญด้านเทคโนโลยีระดับสูง เพื่อพัฒนาคอลเลคชั่น อัญมณีแท้ และอัญมณีสังเคราะห์ที่ล้ำสมัย และสอดคล้องกับทิศทางกระแสนิยมแห่งอนาคต

Swarovski STREAMLINES its DISTINGUISHED product brand for precision-cut genuine gemstones and created stones

Celebrating a mesmerizing mastery of light and cut, and adding a note of preciousness to its famous poetry of precision, and its unrivalled consistency of cut, color and brilliance, Swarovski launches SWAROVSKI GEMS™, the distinguished product brand for genuine gemstones and created stones, to join the company’s cache of individual world-renowned brands.

Since 1965, Swarovski has catered to the fine jewelry industry, applying its state-of-the-art precision cutting technology to a range of both genuine gemstones and created stones. Formerly marketed under the trade name ENLIGHTENED™ – Swarovski Elements, this gemstone brand, known worldwide for its unrivalled consistency of cut, color and brilliance is a wholly owned subsidiary of Swarovski. In line with the company’s long term strategy, Swarovski has renamed and optimized the brand SWAROVSKI GEMS™, and created for it a dynamic image and positioning within the company’s corporate structure. SWAROVSKI GEMS™, innovative and inspirational, will provide the perfect gem palette of opulence and emotion, light and color to the world of fine jewelry, watches, eyewear and consumer electronics.

THE ART OF CHOICE

At a time when individual self-expression is key, SWAROVSKI GEMS™ offers a spectacular choice of materials in genuine gemstones and created stones, cuts and colors, and a sublime subtlety of tones, textures and translucencies.

The range of genuine gemstones includes sapphires, rubies, rhodolites, peridots, amethyst, citrines, Marcasite, topases, in a seductive spectrum of colors, and many more, all wondrous miracles of nature, underpinned with emotion and spirituality, delivering today’s style message of opulence and abundance. Top quality created stones, replicating nature’s finest, include corundum, ruby and sapphire, peridot and spinel, in numerous shades.

SWAROVSKI GEMS™ is also proud to introduce their collection of Zirconia and a revolutionary new cut deemed as A NEW DIMENSION OF BRILIANCE, the Pure Brilliance Cut, the latest proof of their ongoing quest for innovation, in the science of precision cutting and excellence. For the first time in history, Swarovski has applied ideal diamond cut standards to Zirconia, creating an entirely new dimension of excellence for this exciting stone.

The Pure Brilliance Cut also presents the most dramatic, sophisticated shades of top quality Zirconia and to ensure absolute proof of quality, every Pure Brilliance Zirconia features a microscopic “SWAROVSKI ZIRCONIA” laser engraving that is invisible to the naked eye and does not affect the brilliance of the stone in any way. This special sign of authenticity and quality is the consumer’s guarantee that these stones are of the highest precision and brilliance and match top cutting standards of the diamond industry. The Pure Brilliance Cut “SWAROVSKI ZIRCONIA” equals that of the highest quality diamond, unfolding depths of light and lustre, equally wondrous yet manmade, and very much the material of the moment.

Throughout the collections, only high quality raw materials (“rough”) is used, especially sourced by Swarovski, and sorted according to the most exact standards SWAROVSKI GEMS™ are valued both for their beauty and brilliance and for the ease and speed with which they can be set, by hand or by mechanical techniques. Finally, an ingenious array of pre-set, ready to use gemstone elements, including the JewelMesh, Gembraced and Gemotion, opens up new routes for today’s bejeweled luxury. In this way, SWAROVSKI GEMS™ offers choice too, by broadening the appeal of gems to different fields of decorative design, creating tempting gem-products not only for jewelry and watches, but also for fashion and accessories, eyewear, writing instruments, home wares and interiors.

THE POWER OF PERFECTION

SWAROVSKI GEMS™ sets the world of jewels and gems alight, bringing life and energy to jewelry concepts around the globe. All stones are cut and polished in Swarovski’s own factories using the most sophisticated technology, and advanced research and development, to maintain the strictest standards. Each gem is crafted to meet the most stringent criteria of color, quality, size and shape, resulting in a uniformity of calibration and quality unrivalled in the industry. Bearing all the Swarovski hallmarks of perfection, brilliance, ingenuity and innovation, and sharing the company’s creative dynamism, SWAROVSKI GEMS™ brings artistic freedom to the jewelry industry, inviting designers to express themselves through a dazzling selection of gemstones, capable of bringing creative visions to life.

DEDICATION TO INNOVATION

Each year, SWAROVSKI GEMS™ launches a collection of fashion-forward, trend-oriented gem cuts and colors, and tempting product innovations, to stimulate creativity and push boundaries in jewelry design, across the globe, at all levels of the market. In addition SWAROVSKI GEMS™ offers directional trend and design services, setting gemstones in a broad context of fashion, design and style. SWAROVSKI GEMS™ provides a much-needed creative link within the structure and supply chain of the jewelry world.

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