Event : Siam Paragon the Ultimate Dream Destination 2010
Brand : Tourism Authority of Thailand
Venue : Siam Paragon
Date/Time :15 July 2010, 17.00

“Siam Paragon the Ultimate Dream Destination 2010”
showcases dream travel opportunities in joint gourmet food event

Siam Paragon Shopping Complex, together with the Tourism Authority of Thailand (TAT) leading business alliances, today held the grand opening of “Siam Paragon the Ultimate Dream Destination 2010” a luxury styled travel fair at Hall of Fame on M floor and Fashion Hall,1st floor of Siam Paragon Shopping Center. The event runs until 25 July. The fair provides dream hideaways from more than 40 best selected hotels and stylish boutique resorts countrywide and an array of award winning cuisine is presented in a traditional Thai atmosphere. Attending the opening ceremony were Kriengsak Tantiphipop, Executive Chief Marketing Officer of Siam Paragon, Wansadej Thavornsuk,TAT’s Deputy Governor and Luckana Naviroj, Senior executive Vice President of Siam Paragon retail Co., Ltd. and The Mall Group.

Travel-trotter celebrities joined the opening ceremony to share their travel experiences and love of local dishes including Nopmanee Krairiskh, Ploypan Srisa-an, renowned food critic ML Pasan Sawasdiwat known in his penname “Pin-Toh-TaoLek.” Celebrated actress Patcharapa Chaichuea and renowned singer Pakorn Lum also took the stage for a talk and cooking demonstration of spicy local dishes including papaya salad and traditional southern delicacy Yum Kai Krob (egg yolks spicy salad). Academy Fantsia singers Patcha Anekayuwat AF2 and Teechalit Promchana AF6.

Kriengsak Tantiphipop, Chief Marketing Officer of Siam Paragon Development Co., Ltd., said, “Siam Paragon is strongly committed to supporting the government policy of stimulating and encouraging Thai people to help their country by taking a domestic journey. Siam Paragon Shopping Center has therefore joined with the Tourism Authority of Thailand (TAT), Singha Corporation, Citibank, Siam Paragon Food Hall, Land Rover and OSIM, in organizing “Siam Paragon the Ultimate Dream Destination 2010.” The event provides premium-quality accommodation packages from over 40 best selected luxury hotels and boutique resorts nationwide with a host of exciting options. In addition, Nok Air, in celebration of its 6th anniversary, offers tickets at a special price for every domestic route and exclusive packages for this event that seek to promote domestic tourism.

Featured also is the food fair that offers an array of certificated cuisine is presented in a traditional Thai atmosphere such as floating market, traditional market and northern-style market where leading restaurants from across the country offer delicacies such as Kai Yee, Mee Pan Lub Lae, A La Wa, all carrying gourmet certification from leading food critics such as Shell-Chuan-Chim, Pin-To-Tao-Lek and Talad-Sod Sanam-Pao.


Wansadej Thavornsuk,TAT’s Deputy Governor said “Siam Paragon the Ultimate Dream Destination 2010” has been organized to promote domestic tourism and boost traveling in low season and year-end long weekend with a focus on providing upscale accommodation packages that are value for money. TAT is also introducing new routes in a ‘1 Night 1 Price’ programme, offering accommodation at very special prices of 699 baht, 1,299 baht and 1,999 baht – and 30% discount for a second night stay. Also from June 15 to the end of 2010, travellers can use the licensed hotel receipts not exceeding 15,000 baht to file for personal income tax deductions.

TAT is also organizing ‘Fly & Drive Thailand 2010’, aiming to underpin and promote inter-regional travel with the service of return flights and car rentals. In cooperation with government and private sectors, it provides package tours on the Chiang Mai, Chiang Rai, Udon Thani, Krabi, Phuket, Ubon Ratchathani, Pitsanulok and Surat Thani province routes, during the low season at special price of 5, 999 baht per person for two travelers. The package includes air ticket, self-service 1,500-cc. rented vehicles within the area (excluding fuel) and three-day/two-night accommodation. Reservations can be made from today to 15 September 2010, and the trip can be made until 30 September 2010. Further information is available at Fly and Drive at 02 250 4580-3, 082 790 0933 -37 and 088-439-7500-09 from Monday to Friday at 9 am to 6 pm or http://thai.tourismthailand.org/flyanddrivethailand

Those who love to travel in style can select from premium-quality accommodation packages and for the first time ever, from special packages from five-star hotels and resorts such as Phulay Bay Ritz-Carlton Reserve in Krabi province and InterContinental Hua Hin Resort, as well as leading hotels, such as Sri Panwa in Phuket province, Clubmed at Karon Beach, Phuket province, Serenity Terraces and Residencesin Phuket province, Silavadeein Samui Island, Rawi Warin Resort & Spa in Lanta Island, Krabi province, Sofitel Krabi Phokeetha Golf & Resort inKrabi province, V Villas in Hua Hin and Centara hotels all provide tempting offers.

Shasa Hotel in Samui Island, Cher Resort in Cha-am – Hua Hin, Veranda Resort and Spa in Hua Hinand Chaing Mai, The Library in Samui Island, The Scent Hotel in Samui Island, Dor Shada Resort by the Sea in Pattaya and many more, as well as eco-friendly hotels and resorts, such as Fair House Villas & Spa in Samui Island, Koh Talu Island Resort in Prachuab Kirikhan and Suanthipvana Resort in Chiang Rai province also lure travellers with special offers while golfers can chose from Gassan Khun Tan Golf & Resort in Chiang Mai province, Blue Sapphire Golf & Resort in Kanchanaburi province andBangpakong Riverside Country Club in Chachoengsao province.

Every 1,000 baht spent in the fair earns coupons and purchases via Citibank or Citi M Visa credit cards receive double coupons to win over 30 prizes of luxury hotel package and air tickets worth over 280,000 baht, namely SALA Pool Villa accommodation package from Sala Resorts & Spas in Phuket, two-day/one-night for Pool Villa voucher from Ndol Streamside Thai Villa in Saraburi province, two-day/one-night voucher from Frangipani Resort in Hua Hin, six prizes of Bangkok – Chiang Mai return tickets and eight prizes of Bangkok – Phuket return tickets from Nok Air. Citibank cardholders, receive both additional discounts and premiums.

“Siam Paragon the Ultimate Dream Destinations” runs from 15 to 25 July 2010, at Hall of Fame on M floor, Fashion Hall on the 1st floor and Parc Paragon, Siam Paragon.

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