Look Book Fall/Winter 2010 : Headquarter – Chai

Chai by Chai Jiam-Amornrat

The story from Jerusalem, paintings, movies, and anecdotes about Jesus Christ are combined into a major inspiration for the design of Chai Fall/Winter 2010 collection, from the classic outfit of people at that time, such as the wrapping technique to create a draping effect, to the technique of cloaking.

Chai reinterprets these unique characteristics and creates a t-shirt sawn together into the shape of a cardigan with a hood, perfectly matched with a loose front flap pants. A T-shirt screened with the pattern of the Crown of thorns is matched with a pair of skinny trousers and layered under a coat similar to the cloak worn by the Jews of Jerusalem. A t-shirt showing the silhouette of Jesus Christ with the Crown of thorns is paired with trousers similar to the ancient skirt and worn under a cardigan. A knitted long shirt can be used to wrap around to create a personal unique style. All of this is the city of culture and religion portrayed through the design of clothing. The hues selected for this Fall/Winter collection range from auburn, oak, grey and black to this season’s favorites such as blackish purple, grayish green, mustard yellow, vintage pink and the all-time classics like black and white.

Headquarter Fall/Winter 2010

Headquarter, a multi-label hub for men’s stylish streetswear brands on the 3rd floor of Siam Center introduces the latest Fall/Winter 2010 Collections from three renowned brands: Realistic Situation by Patsarun Sriluansoi, Sunshine by Jirat Subpisankul, and Chai by Chai Jiam-Amornrat

Fall/Winter 2010 collections for stylish men from Realistic Situation, Sunshine and Chai are available for your selection in this September at Headquarter, 3fl. Siam Center. Tel: 02-658-1048

For more information please contact:

Nuttapong Pruttipongkoon, npruttipongkoon@gmail.com
Public Relations- Headquarter : Realistic Situation, Sunshine and Chai

Infinite Creation Ltd.

Tel: 02-636-1050-2
Fax: 02-636-3231
Email : pr.headquarter@gmail.com

All material is from PR