Fashion Show : La mode francaise arrive chez vous!
Brand : promod
Venue : promod store, Siam Center
Date / Time : 27 March 2007 ,15.00
promod : La mode francaise arrive chez vous!
Promod was created in 1975 as a French family boutique dedicated to the distinctive design, production and retailing of women’s accessories and ready-to-wear clothing.
With more than 30 years’ dynamic experience, Promod is today one of the biggest fashion store chains in the world satisfying more than 20 million customers a year in 550 outlets in over 35 countries. The brand enjoys huge international fame and success.
Historically based in Europe, the company has grown in early 90’s in the Middle East and Russia .The development in Asia started in 2006 with the opening of Shanghai and Beijing stores as well as Indonesia. Thailand is the third Asian country to be opened.
The Promod collection is aimed at an exclusively female clientele, namely modern active women from their early twenties to their late thirties — women who have a flair for fashion and a desire for stunning, high-quality, easy-to-wear, and affordable clothing that are neither too classy nor too trendy. With endless possibilities that mix-&-match and cater to a variety of individual tastes, Promod gives these women infinite an choice.
Promod’s inspiring collection offers a wide range of frequently updated items from more timeless seasonal must-haves to more cutting-edge designer-inspired fashion pieces.
All throughout the year, Promod’s buyers and design teams explore the world for the newest fabrics and hottest global style inspirations. This is the unique appeal of Promod’s alluring collections.
Promod benefits on its in-house clothing design department that creates on the average, 3,000 models a year in ready-to-wear garments. Promod has four collections — leisure, casual, city wear and formal. Accessories comprise fine leather articles and extensive fashion jewelry. Each collection is structured around major themes from current fashion trends and is designed to allow the frequent addition of new designs. A total of more than 1,500 items are offered every season to cope with varying tastes, changing lifestyles, and the hottest in fashion.
Promod’s brand success depends on our team’s strong personal values:
Keen customer insight, deep love for fashion, strong entrepreneurial team spirit.