FashionShow : Celebration Dinner of Chopard 150th Anniversary
Brand : Chopard
Venue : Grand Hyatt Erawan Hotel
Date/Time : 16 December 2010, 18.30

In celebration of their 150th Anniversary, Chopard show cases the exquisite Animal World High Jewellery Collection at an exclusive gala party in the heart of Bangkok

Chopard, a legend in the world of haute horology and jewellery, was founded in 1860 by Louis-Ulysse Chopard, famed inventor of chronometer pocket watches. The legend continued under the leadership of Karl Scheufele, who took over the firm in 1963 and, along with his wife Karin and his two children, Karl-Friedrich and Caroline, helped shaped its constant growth and created many world-famous watch and jewellery collections. Having given the world such breathtaking innovations as the Happy Diamonds line, haute jewellery collections created by Caroline Scheufele, and highly sophisticated complication watches in the L.U.C. collection inspired by the imagination and determination of Karl-Friedrich Scheufele, Chopard is enjoying greater fame and popularity than ever as it marks its 150th anniversary this year.

To celebrate this important milestone, Chopard and PMT THE HOUR GLASS, its authorized retailer and sole Chopard Boutique operator in Thailand, jointly host the Celebration Dinner of Chopard 150th Anniversary on Thursday, December 16 at the Grand Ballroom of Bangkok’s Grand Hyatt Erawan Hotel. Mr. Patrick Normand, Managing Director of Chopard Asia-Pacific, flies in to personally unveil special collections commemorating Chopard’s 150 years in business. Presented as the evening’s highlight, these include Animal World Collection, Happy Sport 150th Anniversary, and complication watches from the L.U.C. collection, namely Louis-Ulysse The Tribute and The Engine One Tourbillon.

Mr. Patrick Normand, Managing Director, Chopard Asia-Pacific, said: “As a fitting celebration of Chopard’s 150th anniversary, we are putting on an exhibition of watches and jewellery worth over 150 million baht. This exclusive collection is part of Chopard’s proud heritage, which is built on the cornerstones of production excellence, product standard and the creation of innovations. All of which is made possible by the transmission of expert craftsmanship between generations along with the adoption of modern technology, as can be seen in our famed collections of gentlemen’s and ladies’ watches. As a result, today the world knows and wears Chopard with pride.”

PMT THE HOUR GLASS Managing Director Narun Thamavaranukup said: “I would like to congratulate Chopard on 150 successful years in business. As its authorized retailer and sole Chopard Boutique operator in Thailand, I am glad that the brand is showing recognition of the importance of Thai customers through this party. This event offers Chopard fans an opportunity to see special collections commemorating the brand’s 150th anniversary. I expect that these collections will be well received by our customers just as previous collections have been.”

Making their Thailand debut on the night of the party are Animal World Collection, a collection of jewellery watches designed by Caroline Scheufele which portrays the stories of lovable wildlife such as the panda, polar bear and flamingo; L.U.C Louis Ulysse The Tribute, a timepiece that pays homage to the brand’s founder and can be worn as a wristwatch or as a pocket watch; and L.U.C. The Engine One Tourbillon, an exquisite, chronometer-certified model featuring an innovative design and unmatched performance. Guests will also be treated to an up-close-and-personal look at an exclusive selection of superb timepieces from some of Chopard’s most famous collections including Happy Diamonds, Happy Sport and Imperiale for ladies and Mille Miglia and L.U.C. for gentlemen.

In addition to the brand’s heritage and journey through generations, the party also features a fashion show starring top models Namthip Jongrachatavibul, Rasri Vacharapolmek, Pichsinee Tanvibul and Suthikarn Wangcharoentaweekul along with international male and female models. The evening draws to a close with a live performance by singer Nantida Kaewbuasai.

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