Fashion Show : Bangkok International Fashion Week Spring/Summer 2008
Brand : 11 Shows
Venue : Tent @ Siam Paragon
Date / Time : 20-23 March 2008

Bangkok International Fashion Week 2008
Spring/Summer 2008
, BIFW

Following the outstanding success of the Bangkok International Fashion Week 2007, world class fashion centers Siam Paragon, Siam Center and The Emporium are set to stage another great fashion event – the “Siam Paragon Bangkok International Fashion Week 2008”or BIFW08, at a cost of more than 40 million baht. The fashion extravaganza takes place today until 23 March 2008 at Parc Paragon, Siam Paragon.

The four-day event covers 11 shows by more than 40 renowned Thai designers, rising new fashion design stars as well as an established young generation of designers. BIFW08 is themed “Summer Colorful Collection” focusing on vivid colours to express the fun and celebratory mode of summer. The fashion event is organised with the cooperation of alliances including CitiBank, Singha, MTM (Audi), L’Oreal Professionnel, L’Oreal Paris, The Nation Group and Harper’s Bazaar, all keen supporters of Thailand’s developing fashion industry.

Chadatip Chutrakul, Chief Executive Officer of Siam Paragon Development Co., Ltd. and Managing Director of Siam Piwat Co., Ltd., said that Siam Paragon, Siam Center and The Emporium have brought their more than 30 years of both local and international fashion retail experience to help make this year’s event an even greater success. Siam Paragon today is itself recognised as a fashion focal point while Siam Center is known as the home and showcase for the remarkable talents of young Thai designers. Siam Paragon Bangkok International Fashion Week 2008, while is providing a major platform for their work also represents our continuous support of Thailand’s fashion industry.

Kriengsak Tantiphipop, Chief Executive Marketing Officer of Siam Paragon Development Co., Ltd. and Senior Managing Director of The Emporium Shopping Complex Co., Ltd. said, “This is our third BIFW. The event is driven by our determination to continually support the Thai fashion industry’s development and to give opportunities for Thai designers in the international arena. Another aim is to promote the Thai fashion industry and Bangkok to become a recognised regional fashion hub and to lift the standard of Thai designers to the same level as international designers. Furthermore, we aim to use this opportunity to build Thai brands to be internationally accepted over the long term. Moreover, BIFW offers supports and opportunities to young designers to develop their skill, raise their brand recognition as well as find their market.”

“The theme of the show is ‘Summer Colorful Collection.” The vivid colours, fun and liveliness of summer are represented through latest collections of the leading Thai designers. The fashion show and beautiful collections of the designers are new steps of the fashion industry to welcome summer and, especially, the newly designed catwalk perfectly blends technology and fashion,” added Kriengsak.

Leading Thai fashion brands who will showcase their latest collections in BIFW07 are Greyhound by Nokia, Flynow, Nagara and renowned brands including Kunitar & 8E88, 27 Nov., Tops & Bottoms by Phuket Mermaids. Featured also is the up-and-coming brand by Polpat Asavaprapha, a fashion guru and Siam Paragon Personal Stylist who has turned himself into a fashion designer under the brand “ASAVA Inspired by Singha.” The show also welcomes new face designers from Faculty of Fine Arts, Srinakharinwirot University under the brand FASH. Latest make up and hair trend will be revealed by L’Oreal in Extravaganza by L’Oreal Professionnel show.

BIFW07 is presented in the form of Grand Fashion Show. Parc Paragon has been transformed into a grand catwalk with the new design set to international runway standards. Supermodels, light and sound are added to the atmosphere while the Hall of Fame on the M Floor, is now turned into a chic Bazaar Bar by Singha.

he phenomenal event that is “Siam Paragon Bangkok International Fashion Week 2008” can be experience today until 23 March 2008 at Siam Paragon. Tickets for each show can be obtained at the registration counter at Hall of Fame, M Floor, Siam Paragon 30 minutes prior to the start of each show.

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bifw0002BIFW’08 S/S : Extravaganza by L’Oreal Professionnel
Brand : L’Oreal Professionnel
Venue : Tent @ Siam Paragon
Date / Time : 20 March 2008 ,16.00

bifw0004BIFW’08 S/S : Asava inspired by Singha
Brand : Asava
Venue : Tent @ Siam Paragon
Date / Time : 20 March 2008 ,19.00

bifw0006BIFW’08 S/S : Out of Africa
Brand : Theatre
Venue : Tent @ Siam Paragon
Date / Time : 20 March 2008 ,21.00

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bifw0008BIFW’08 S/S : FASH by Srinakharinwirot University
Brand : FASH
Venue : Tent @ Siam Paragon
Date / Time : 21 March 2008 ,16.00

bifw0010BIFW’08 S/S : Shadow of Pink
Brand : Kunitar & 8E88
Venue : Tent @ Siam Paragon
Date / Time : 21 March 2008 , 20.30

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bifw0012BIFW’08 S/S : The Journey from the sea to the mountain or the mountain to the sea
Brand : Pichita
Venue : Tent @ Siam Paragon
Date / Time : 22 March 2008 ,16.00

bifw0014BIFW’08 S/S : Do You Really Want to Live Forever, Forever Young?
Brand : 27Nov.
Venue : Tent @ Siam Paragon
Date / Time : 22 March 2008 ,18.00

bifw0016BIFW’08 S/S : Controlled Chaos
Brand : Greyhound
Venue : Tent @ Siam Paragon
Date / Time : 22 March 2008 ,20.30

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bifw0018BIFW’08 S/S : Margarita
Brand : Tops & Bottoms by Phuket Mermaids
Venue : Tent @ Siam Paragon
Date / Time : 23 March 2008 ,16.00

bifw0020BIFW’08 S/S : Colour Block
Brand : NAGARA
Venue : Tent @ Siam Paragon
Date / Time : 23 March 2008 ,18.00

bifw0022BIFW’08 S/S : Fashion is the Victim
Brand : Flynow
Venue : Tent @ Siam Paragon
Date / Time : 23 March 2008 ,20.30

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