Fashion Show : Hong Kong Fashion Week 2009 Fall/Winter
Brand : HKTDC, 14 Shows
Venue : Hong Kong Convention and Exhibition Centre
Date / Time : 12-15 January 2009
Hong Kong Fashion Week 2009 Fall/Winter
Asia’s leading fashion fairs, HKTDC Hong Kong Fashion Week for Fall/Winter 2009 and HKTDC World Boutique, Hong Kong 2009, opened today and continue through 15 January, at the Hong Kong Convention and Exhibition Centre. The Hong Kong Young Fashion Designers’ Contest 2009 (YDC), to be held this evening, will showcase a new generation of Hong Kong design talent.
“Fashion plays an important role in Hong Kong’s economy. It contributed about eight per cent to Hong Kong exports in the first 11 months of 2008,” said Raymond Yip, Assistant Executive Director of the Hong Kong Trade Development Council (HKTDC). “In times of financial uncertainty, traders and consumers tend to look for stylish products, which is why we need innovative ideas more than ever before.”
The HKTDC has organised the YDC since 1977. This year, about 200 entries were received; 19 finalists’ collections will be shown during the fair period. Four prizes will be awarded at this evening’s YDC show, including the Casual and Jeans-wear Group Prize, Contemporary Day-wear Group Prize, Party and Evening-wear Group Prize, and the Overall Winner Prize.
Presiding over the high-profile judging panel is Vincent Fang, Chairman of the HKTDC’s Garment Advisory Committee. Judges include fashion-world stars Ennio Capasa, Head of Design at CoSTUME NATIONAL, and Japanese designer Keita Maruyama. The YDC’s other judges are: Deborah Cheng, Marketing and Communications Director, IT Ltd; Lulu Cheung, Director and Chief Designer, Rolls Group Ltd; Anthony Keung, President and CEO, Fenix Group Holdings Ltd; Kwong Lung-kit, Editor-in-chief, Men’s Uno; Ning Lau, Head of Marketing and Communications, Joyce Boutique Holdings Ltd; and Sarah Ruston, Fashion Designer, Lane Crawford.
The 40 th Hong Kong Fashion Week for Fall/Winter, the largest show of its kind in Asia and the second-largest in the world, features 1, 400 exhibitors from 23 countries and regions . Argentina , Germany and Mexico are participating for the first time, and group pavilions are being hosted by the Chinese mainland, India, Macau and Taiwan. The mainland pavilion includes a larger Wenzhou pavilion, featuring 74 booths. New this year is the Fabrics and Yarn section, showcasing a wide range of offerings, including cotton, wool, yarn, linen, leather and embroidery.
The seventh World Boutique boasts a new exhibitor record. Dedicated to fashion brands and designer labels around the world, this year’s World Boutique features the latest collections from 274 exhibitors, along with a wide variety of fashion accessories and lifestyle products. Countries and regions taking part include Canada, the Chinese mainland, France, Hong Kong, India, Indonesia, Italy, Japan, Korea, Spain, Switzerland, Taiwan, Thailand, the United States and Vietnam. Several new group pavilions are also on display, representing the Shenzhen Garment Industry Association, the Taiwan Textile Federation and the Hong Kong Apparel Society.
Alongside the twin fairs’ 14 fashion shows, the HKTDC has organised a variety of seminars to provide industry players with the latest market intelligence. Hot topics this year include fashion directions, women’s wear trends, lingerie trends and colour forecasts, Italian leather design and strategies for coping with the global financial crisis.
A major global sourcing hub for clothing, Hong Kong exported US$25.7 billion (HK$200 billion) of clothing and accessories in the first 11 months of 2008, with the US, the United Kingdom, Germany, Japan and the Chinese mainland the top five markets. A number of new markets, including Russia, Finland and the United Arab Emirates, recorded double-digit growth in the first 11 months of 2008.
World without borders HKTDC World Boutique, Hong Kong เป็นงานที่รวบรวมแฟชั่นเครื่องแต่งกายแบรนด์เนมจากหลากหลายมุมโลก โดยเมื่อปี 2008 มีจำนวน Exhibitors จัดแสดงงานกว่า 255 บู๊ธ โดยกว่า 105 บู๊ธนั้นเป็นแบรนด์จากนอกเกาะฮ่องกง และยังดึงดูดผู้เข้าชมงานกว่า 19,304 คน จากกว่า 97 ประเทศ
Special highlights International Fashion Designers’ Showcase รวบรวมผลงานแฟชั่นดีไซน์จากนานาชาติ Hong Kong Young Fashion Designers’ Contest ชมแฟชั่นการประกวดผลงานดีไซน์เนอร์รุ่นใหม่
Bring on the Brands
HKTDC World Boutique, Hong Kong is a one-of-a-kind event: it’s Asia’s first independent show dedicated to promoting designers’ collections and brands from around the world. An exclusive event on the international stage, HKTDC World Boutique, Hong Kong can help you attract the right typeof partner for your brand and your business.
Distinguishing buyers with an eye for the finer things in life appreciate the bringing together of quality lifestyle items at one elegant event. Visitors who attend HKTDC World Boutique, Hong Kong include boutique buyers, department stores, fashion agents and distributors from around the world: the 2008 event attracted a total of 19,304 buyers from 97 countries and regions.
Style statements are an integral part of consumer activity in today’s hip and happening world. HKTDC World Boutique, Hong Kong acknowledges this by being about more than clothing. It’s a lifestyle event that, in 2008, featured 366 brands and designers,which ranged from fashion designers’ collections and branded fashion products to fashion accessories, home fashion & lifestyle products, and small gifts.
HKTDC World Boutique, Hong Kong hosts a constant procession of fashion and brands through various fashion shows. The different types of runway shows offer the ideal venues in which your fashion items, from garments to bags to fashion accessories, can be displayed in an exquisite environment to discerning buyers. Other activities on offer include seminars on the latest fashion trends, business matters and market intelligence by business leaders and leading designers. Plus there are many social events that offer optimal settings for networking with top industry players and international fashion media.
A concurrent event is HKTDC Hong Kong Fashion Week for Fall/Winter.
This event, which will celebrate its 40th edition in 2009, is the premier Asian fashion show for sourcing garments and accessories, with everything from high fashion items to mass merchandise. The synergy provided by the two fairs has proved to be a great hit with visitors, attracting 43,004 buyers in 2008.
Bringing in the Buyers
No effort is spared to give HKTDC World Boutique, Hong Kong maximum publicity on the world stage. Extensive publicity campaigns include global advertising campaigns and direct marketing. The Hong Kong Trade Development Council will use all the extensive resources of its worldwide network of offices and contacts to publicise the show and
put together buying missions with strong purchasing power from many countries and regions.
Branded a Success
Give your brand and your business a well deserved boost. Ensure your participation in this distinguished event by booking your exhibiting space now.
The very first MING collection was launched at HKTDC World Boutique, Hong Kong in January, 2006. Since then the fashionable brand of women’s wear by JM Group Limited has gone from strength to strength, being exported to the UK, Turkey, the US, Australia, New Zealand, Canada, Russia, Japan and Korea, as well as selling in Hong Kong. “We are presenting the entire concept of MING to both established and new buyers. We use HKTDC World Boutique, Hong Kong as a platform to launch our latest collections and our existing buyers visit us here to select styles.”
Fanny Cheng, Brand Coordinator, JM Group Limited, Hong Kong
“HKTDC World Boutique, Hong Kong 2008 was very successful and the entire management of the event is to be complimented on conducting a very streamlined operation with efficiency and well-organised communication. The results for our company were even better than expected,
even though it was our first time to participate. We received initial orders of around HK$500,000 at the fair, plus many requests for samples from customers around the world, with whom we are now negotiating for substantial orders. As a Hong Kong manufacturer, we are very proud of the service provided by the Hong Kong Trade Development Council.”
Peter Fung, Director, Formatric Knitters Limited, Hong Kong
“I have been to the fair before and this time I’m coming with owners of 10 other Japanese companies who have never been here. They are all very impressed by the size of the fair and the variety of products on display. This event has become much better, with exhibitors showcasing individual and original designs. We like trade shows with both big and small companies because very often it is those small ones which offer unique creations – these are what we want to explore.”
Hitoshi Tajima, CEO, D N A Co Ltd, Japan
“We have brought in a delegation comprising managers from 10 mainland department stores of Beijing, Shanghai, Nanjing, Tianjin, Dalian and Qingdao who are all interested to source new brands for their stores. Some of them have already spotted some companies offering young ladies’ wear, handbags, fashion watches and accessories. We really appreciate that HKTDC organised a round-table meeting to introduce us to prospective brand-name suppliers and also offered us the Business Matching Service. With the mainland market now open to overseas products, the fair is not only a useful sourcing hub for us, but also a platform where we learn from our international counterparts as well as build up our contacts and network.”
Fan Yanru, Vice Secretary General, China Commerce Association For General Merchandise, China